Best Loyalty App for Shopify (2026): 12 Apps Ranked by Business Type

BON Loyalty is our top pick because it is the only app in this list that publishes an unlimited-orders plan, so its top self-serve price does not grow with your order volume. The Growth plan costs $129 a month for unlimited orders, so a store doing 3,000 or 10,000 orders a month pays the same as a store doing 600. Every other order-based app in this list charges more as you grow.

It also has the strongest trust signals of any app we scored: a 5.0 rating from 1,957 reviews, only 1% of them 1-star, and the Built for Shopify badge. Features go deep. You get points, an anti-cheat referral program, VIP tiers, purchase-streak points, daily check-ins, anniversary rewards and a separate B2B tier program for wholesale buyers. Shopify POS starts on the $29 Basic plan, and even the free plan lets Shopify Plus stores redeem points at checkout.

Appstle Loyalty has the cheapest complete feature ladder of any established app here. Shopify POS starts on the $10 Starter plan, VIP tiers and custom points expiry arrive on the $30 Business plan, and that plan covers up to 2,000 orders a month with no overage charges. Most rivals put VIP tiers on plans that cost $129 to $199.

It comes from the team behind Appstle Subscriptions, one of the most-reviewed subscription apps on Shopify, and it connects natively to Appstle Subscriptions and Appstle Membership for tiered and wholesale rewards. It also works with Recharge, Seal, Bold and Yotpo Subscriptions, which makes it a natural fit for supplement, coffee and refill brands where most revenue comes from repeat orders. Paying yearly saves about 20% ($96, $288 or $960 a year).

Essent counts only loyalty-influenced orders toward its plan limits, meaning repeat and referral orders the program helped create, not every order in your store. A store with 2,000 orders a month might only have a few hundred loyalty orders, which can keep it on the free or $10 plan for a long time. That is the most merchant-friendly pricing model in this list.

It is also the best value for stores that sell in person. Shopify POS starts on the $10 Starter plan, and from the $24 Essential plan customers get store credit that applies automatically at checkout, with no discount codes to copy. The free plan already includes a referral program, one VIP tier, Klaviyo and 12 ways to earn points. Essent launched in November 2024, so its track record is shorter than the long-running apps, but its 491 reviews include only one 1-star review.

Joy's standout feature is something no other app in this list offers: it automatically rewards customers for Instagram engagement, including comments, story mentions and DMs. For fashion and lifestyle brands that already sell through Instagram, that turns social activity into points without extra tools. It also includes Apple and Google Wallet passes and paid membership programs.

The free plan covers 250 orders a month, and points expiry plus Klaviyo arrive on the $29 Essential plan. The catch is that VIP tiers, Shopify POS and the Loyalty Hub inside customer accounts all sit on the $129 Advanced plan, and Essential charges $15 for every extra 100 orders past 500. Joy is also one of the few apps here that offers wholesale tiers on its Advanced plan.

Smile is the most-reviewed loyalty app on Shopify, with 4,634 reviews, a 4.9 rating and more than a decade on the App Store. It is also the app Shopify Community members name most often when someone asks for a recommendation, usually as the easy, safe default. Setup is fast, the widgets look polished out of the box, and Shopify POS works on the free plan.

It ranks fifth because of value. VIP tiers, points expiry, the Loyalty Hub in customer accounts and checkout redemption for Shopify Plus all sit on the $199 Growth plan, and Growth adds $20 for every 100 orders past 2,500. Pricing and feature gating are the most common themes in Smile's 1-star reviews. If you need VIP tiers, you will pay more here than with any of the four apps above.

Growave combines loyalty, product reviews and wishlists in one Built for Shopify app. Reviews include AI summaries and Google Shopping syndication, and wishlists send price-drop and back-in-stock alerts. For stores trying to replace two or three separate apps with one dashboard, that is the main reason to choose it, and it is a strong fit for beauty and apparel stores that rely on reviews and repeat browsing.

The free plan already includes loyalty, a wishlist and reviews for 200 orders a month, and Shopify POS and referrals start at $15. Costs climb quickly after that. Entry charges $20 per 100 orders past 500, and VIP tiers, points expiry and account extensions need the $199 Growth plan. At 3,000 orders a month, Growave is one of the most expensive apps in this list. Note that Growave's own pricing page shows different, annual-billing figures; we used the App Store monthly prices.

Rivo unlocks VIP tiers, referrals, points expiry and bonus campaigns on its $49 Scale plan, the second cheapest VIP price among the established apps. Scale includes 400 orders, then adds $20 per 100 orders, but it is capped at $499 a month, which helps fast-growing brands forecast their costs. Shopify POS starts on the $15 Essential plan.

Its other strength is customization. The Plus plan includes the Rivo Developer Toolkit (JavaScript and REST APIs, metafields and webhooks) and checkout extensions, which makes Rivo a common choice for Shopify Plus and headless builds. It loses points for not having the Built for Shopify badge and for a recent run of reviews saying the advertised 24/7 human support was not always available, plus some reports of billing after uninstalling.

Okendo started as a product reviews app and now sells loyalty, referrals, quizzes and surveys on the same customer profile. That is its biggest advantage for beauty and skincare brands: a customer who leaves a photo review can earn points automatically, and quiz answers can shape which rewards they see. Okendo says VIP tiers, Shopify POS, checkout and account extensions and its loyalty API are included on every loyalty plan.

It ranks eighth for two reasons. First, loyalty pricing is not on the App Store listing, which only shows the reviews plans. Okendo's own posts say loyalty starts at $99 a month and scales with order volume, so you will need a quote. Second, the 4.8 rating and 1,431 reviews mostly describe the reviews product, and the few loyalty-specific complaints we found are serious, including bugs with points, store credit and refunds, and loyalty onboarding that stalled.

Fast Loyalty puts the full loyalty toolkit on one free plan: points, VIP tiers, referrals, product referral bonuses, a Loyalty Hub for customers, and points redemption on Shopify POS and at checkout. Every other app in this list charges somewhere between $29 and $199 a month before you get VIP tiers and POS together, so for a new store testing what customers respond to, nothing here is cheaper.

We ranked it ninth because it is new. It launched on June 22, 2026, has fewer than 30 reviews (all 5-star) and does not have the Built for Shopify badge yet, so it scores low on trust and track record even though it has the top value score. Early reviewers praise quick setup and fast bug fixes, and it works with Klaviyo, Judge.me, Recharge, Seal and Fast Subscriptions in 20 languages.

Disclosure: our team helped build Fast Loyalty. It was scored on exactly the same criteria and data as every other app in this list.

LoyaltyLion has been a loyalty-only company since 2014, and its paid plans come with a service layer most apps do not offer: a loyalty page design it values at $1,500, Klaviyo loyalty flows built for you, onboarding support and account managers. For a high-ticket brand with fewer, larger orders, that strategy help can matter more than the monthly price, and its free plan is the most generous here at 400 orders a month.

The price is the problem. The only paid plan on the App Store is Classic at $199 a month, which LoyaltyLion's site says includes 500 orders, and bigger stores need a custom quote. The App Store listing puts VIP tiers on Classic, while LoyaltyLion's own pricing page calls VIP an add-on on Classic and includes it from the Advanced plan, so confirm this before you sign up. It has no Built for Shopify badge, the lowest rating of the established apps here, and its 1-star reviews mostly describe yearly price increases.

Yotpo Loyalty (formerly Swell) makes sense for one kind of store above all: brands already paying for Yotpo Reviews or SMS that want one vendor and one customer view. It offers 20+ ready-made earning campaigns, strong segmentation and enterprise dashboards, and recent reviews from brands such as ModCloth and Haggar.com praise its live chat agents by name.

For everyone else, it is expensive. The free plan only applies to stores with fewer than 100 orders a month, Pro jumps straight to $199 with per-order fees past 500 orders, and, according to Yotpo's own site, VIP tiers are not in Pro at all but in the custom-priced Premium plan. There is no free trial listed and no Built for Shopify badge. Several 1-star reviews describe key features locked behind the most expensive plan.

Marsello is the only app in this list built for retailers whose stores do not run on Shopify POS. It connects natively to Lightspeed, Clover, Heartland Retail and Cin7 as well as Shopify POS, and it bundles loyalty with built-in email and SMS marketing, RFM segmentation, feedback surveys and Apple and Google Wallet passes. For a multi-location boutique on Lightspeed, it can replace three tools.

It ranks last because of merchant trust. It has the lowest rating here (4.2), the highest share of 1-star reviews (about 11%), and no free plan. Prices are per site connected, VIP tiers and API access need the $120 Accelerate plan, and most negative reviews describe price increases between 2023 and 2025, losing data access when downgrading, and slow support.