Best Loyalty App for Shopify (2026): 11 Apps Ranked by Business Type

Quick answer: The best loyalty app for most Shopify stores in 2026 is Joy Loyalty. It has a 4.9 rating from 1,791 reviews, the Built for Shopify badge, a free plan for 250 orders a month, and one plan that bundles VIP tiers, Shopify POS rewards, wallet passes and B2B tiers. LoyaltyLion is the pick for established brands that want strategy support, and Yotpo Loyalty is best if you already use Yotpo Reviews.

Shopify does not include a points or VIP program of its own, so every loyalty program on a Shopify store runs on an app. There are hundreds of them in the App Store, and on paper most look the same: points, rewards, referrals and VIP tiers. The differences only show up later, when your order volume grows and the monthly bill jumps, when VIP tiers turn out to be locked behind a $199 plan, or when points do not work at the till in your physical shop.

To find the best loyalty app for Shopify, we compared 11 popular loyalty apps using live Shopify App Store data checked on October 16, 2026. We looked at real pricing as stores grow, which plan unlocks the features that matter, how each app fits into Shopify, and what merchants say in their own reviews and in Shopify Community threads. Below you will find a quick comparison, how we evaluated the apps, our pick for each type of store, and a full review of every app.

Best Shopify loyalty apps compared

Here is a quick overview of all 11 apps, with their current App Store rating, price range and a link to each listing. Tap an app name to jump to its full review.

App Rating Pricing (monthly) Link
Joy Loyalty ★ 4.9 (1,791) $0 to $499
LoyaltyLion ★ 4.6 (542) $0 to $199+
Yotpo Loyalty ★ 4.7 (970) $0 to $199+
Rivo ★ 4.7 (1,441) $0 to $499
Smile.io ★ 4.9 (4,634) $0 to $199
Love Loyalty ★ 5.0 (384) $0 to $399
AiTrillion ★ 4.9 (312) $19 to $99
Yuko ★ 5.0 (21) $0 to $199
Froonze ★ 5.0 (274) $0 to $60
YOYO Loyalty ★ 5.0 (173) $0 to $199
Fast Loyalty ★ 5.0 (33) Free

Ratings and review counts are from each app's Shopify App Store listing on October 16, 2026. AiTrillion is priced by active contacts and YOYO by loyalty-driven revenue, so their ranges are not based on orders.

How we chose and evaluated these apps

We started from the Shopify App Store's loyalty and rewards category and shortlisted widely used apps with recent reviews and active development. We then looked at each app's live listing, plan details, recent reviews and low-star reviews, and read Shopify Community threads where merchants discuss loyalty apps. Every app was assessed on the same six points:

  1. Loyalty features. We checked which program types each app supports, including points, VIP tiers, referrals, store credit, paid memberships and B2B tiers, and how many ways customers can earn and redeem.
  2. Real cost as you grow. We looked at the free plan limit, the price of each paid plan, overage fees, and what each app costs at around 1,000 orders a month, because order-based pricing is the cost merchants say surprises them most.
  3. Feature paywalls. We noted which plan first unlocks VIP tiers, Shopify POS and checkout redemption, since the same feature can cost $10 in one app and $199 in another.
  4. Shopify fit. We gave credit for the Built for Shopify badge, Shopify POS support, checkout and customer account extensions, and Shopify Flow.
  5. Merchant trust. We weighed each app's rating together with its number of reviews, so a 4.9 from thousands of merchants counts for more than a 5.0 from a few dozen.
  6. Support and reliability. We read recent and low-star reviews to see whether merchants report slow support, bugs, billing problems or trouble cancelling.

The final order reflects our overall judgment across these six points for a typical US Shopify store. Newer apps with small review counts sit lower even when their features and prices look strong, because there is less evidence of how they hold up over time. Every price, rating and feature in this article comes from public App Store listings and vendor pages, and every merchant quote comes from a public App Store review. Prices change often, so check the listing before you install.

Best loyalty app for your type of store

The best loyalty app depends a lot on what you sell and how you sell it. Use the guide below to find a starting point, then read the full review of that app.

Best Shopify loyalty app for every store type, from a brand-new store to a high-volume store

Tap the image to open it full size.

Brand-new store: YOYO Loyalty. Its free plan already includes points, store credit, memberships, referrals and Shopify POS redemption. Joy's free plan, which covers 250 orders a month, is a close second.

Beauty and skincare: Yotpo Loyalty. If reviews and photos drive your sales, running loyalty alongside Yotpo Reviews lets you reward customers for reviewing. Joy is a strong alternative for social-led beauty brands.

Apparel and fashion: Joy. Automatic points for Instagram comments, story mentions and DMs, plus VIP early access, fit how fashion brands already sell. Smile is the simpler alternative.

Supplements and refills: Rivo. VIP tiers and referrals from $49, Klaviyo and Postscript integrations, and a $499 bill cap suit fast-growing replenishment brands. Love Loyalty's paid memberships are another good fit.

Retail with a physical shop: Froonze. Shopify POS and VIP tiers from $10 a month, rewards held as native store credit, and wallet cards for in-store shoppers on the Unlimited plan.

B2B and wholesale: Love Loyalty. Its $79 Growth plan includes B2B loyalty programs alongside VIP tiers and paid memberships. Joy offers B2B and wholesale tiers on its $129 Advanced plan.

High-ticket, low-frequency purchases: LoyaltyLion. Strategy support, a done-for-you loyalty page and revenue reporting make sense when each customer is worth a lot.

High volume (3,000+ orders a month): Froonze. Unlimited orders for $60 a month is the lowest flat price here. Rivo, capped at $499, is the choice if you need developer tools.

Loyalty plus email, SMS and reviews in one app: AiTrillion. One subscription, priced by contacts, can replace several separate tools.

The 11 best Shopify loyalty apps reviewed

Each review covers what the app does best, what merchants praise and complain about in their own words, its pros and cons, and its current plans from the Shopify App Store.

1. Joy Loyalty Program Rewards

Joy Loyalty logo
Joy Loyalty
★ 4.9/5 1,791 reviews ✓ Built for Shopify
Get Joy Loyalty >
Joy Loyalty Shopify loyalty app
Specifications
Free planYes, 250 orders/mo
Price$0 to $499/mo
FeaturesPoints, referrals, Instagram rewards, VIP and B2B tiers, POS, wallet passes

Joy is our top pick because it gives the widest set of loyalty tools for the money of any app on this list, and it backs that up with a 4.9 rating from 1,791 reviews and the Built for Shopify badge. You can run points, referrals with fraud protection, VIP tiers, B2B and wholesale tiers, paid memberships and Apple and Google Wallet passes from one dashboard.

Its most distinctive feature is social rewards. Joy can automatically give points when customers comment on your Instagram posts, mention you in a story or send you a DM, with no manual checking. For fashion, beauty and lifestyle brands that already sell through Instagram, that turns social activity into repeat orders. Customers can redeem points in the cart drawer and, on the top plan, at checkout, and in-store shoppers can earn and redeem through the Shopify POS extension.

The free plan covers 250 orders a month, which is one of the more generous free tiers here, and the $29 Essential plan adds points expiry, a dedicated loyalty page, Klaviyo and 30+ other integrations. The main jump comes when you want VIP tiers or POS, since both sit on the $129 Advanced plan.

What merchants like: Merchants mostly praise how easy Joy is to set up and how quickly its live chat team helps. One US store wrote that "The app is incredibly easy to use, and the support team has been amazing," and another said "I tested multiple apps and this one ticked all the boxes for my loyalty" program.

What merchants complain about: The negative reviews are few and mostly older. A UK merchant was frustrated when support told them a feature needed a much more expensive plan, and a 2025 reviewer was confused about free plan limits, which Joy says are monthly, not lifetime. One Hong Kong store reported admin bugs such as wrong tier counts, which the developer says are now fixed.

Pros

  • Rewards Instagram comments, story mentions and DMs automatically
  • Generous free plan with 250 orders a month
  • VIP tiers, B2B tiers, POS and wallet passes together on one plan
  • 24/7 live chat, plus an AI copilot inside the app

Cons

  • VIP tiers and POS require the $129 Advanced plan
  • Overage fees of $5 to $15 per extra 100 orders
  • Checkout extensions only on the $499 Ultimate plan

Joy has a free plan for up to 250 orders a month. Paid plans start at $29 a month, and every paid plan has a free trial (14 days, or 30 days on Ultimate).

Free Essential Advanced Ultimate
Price (per month) $0 $29 $129 $499
Monthly orders 250 500, then +$15 per 100 2,000, then +$10 per 100 7,000, then +$5 per 100

Joy is the best all-round choice for most Shopify stores, especially social-led brands that want one app to grow with them from free to VIP tiers and in-store rewards.

2. LoyaltyLion Loyalty Program

LoyaltyLion logo
LoyaltyLion
★ 4.6/5 542 reviews
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LoyaltyLion Shopify loyalty app
Specifications
Free planYes, 400 orders/mo
Price$0 to $199+/mo
FeaturesPoints, VIP tiers, referrals, segments, done-for-you Klaviyo flows

LoyaltyLion has built only loyalty software since 2014, and it shows in how much help comes with the product. The paid Classic plan includes a loyalty page design that LoyaltyLion values at $1,500, Klaviyo loyalty flows built for you, onboarding support and loyalty-attributed revenue reporting, so you can see how much revenue the program actually drives.

Its free plan is the most generous on this list by order volume, covering 400 orders a month with points for on-site actions, money-off and percentage rewards, customer segments and real-time on-site notifications. Classic adds VIP tiers, customizable rules, unlimited integrations and Shopify POS. The program can also live inside checkout and Shopify customer accounts.

The trade-off is cost. Classic is $199 a month, LoyaltyLion's site says it includes 500 orders, and larger stores move to custom-quoted plans. For an established brand with a healthy average order value, the strategic support can be worth it. For a small store, it is a big step up from free.

What merchants like: Recent reviewers keep mentioning the onboarding and the people behind it. A German brand called it a "Really smooth onboarding experience with LoyaltyLion," a US craft store wrote "Our Rep Duuran was super patient and helpful," and a UK brand described it as a "Brilliant platform with great UI."

What merchants complain about: The main complaint is price. A US retailer wrote that the app works well but "the price increases have become ridiculous", and several low-star reviews describe yearly increases. A few merchants also report dismissive service and trouble accessing settings or uninstalling.

Pros

  • Most generous free plan here at 400 orders a month
  • Done-for-you loyalty page design and Klaviyo flows on Classic
  • Revenue reporting that ties loyalty to sales
  • Long track record as a loyalty specialist

Cons

  • Big jump from free to $199 a month
  • Custom pricing above 500 orders, with reported yearly increases
  • No Built for Shopify badge

LoyaltyLion's free plan covers 400 orders a month. Classic costs $199 a month with a 14-day free trial, and higher-volume plans are priced on request.

Free Classic Advanced / Plus
Price (per month) $0 $199 Custom
Monthly orders 400 500 (vendor site) Custom

LoyaltyLion suits established, higher-AOV brands that want hands-on strategy help and are comfortable paying $199 a month or more for it.

3. Yotpo: Loyalty Rewards Program

Yotpo Loyalty logo
Yotpo Loyalty
★ 4.7/5 970 reviews
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Yotpo Loyalty Shopify loyalty app
Specifications
Free planUnder 100 orders/mo
Price$0 to $199+/mo
Features20+ earning campaigns, VIP tiers, referrals, segments, checkout redemption

Yotpo Loyalty, formerly Swell, is the strongest choice for brands that already use Yotpo Reviews or Yotpo SMS. Loyalty, reviews and messaging share one customer view, so you can reward customers for leaving reviews and target loyalty segments in the same ecosystem. Larger fashion and retail brands such as ModCloth and Haggar.com appear among its recent reviewers.

Out of the box it gives you 20+ ready-made earning campaigns, a rewards sticky bar, a referral program and advanced dashboards for revenue and engagement. The Pro plan adds a rewards page, more ways to earn and redeem, redeeming points at checkout, webhooks and integrations with Klaviyo and Recharge.

It is priced for mid-size and larger stores. The free plan only applies to stores under 100 orders a month, Pro costs $199 a month plus $0.08 to $0.20 per order from 500 orders, and there is no free trial listed. According to Yotpo's own site, VIP tiers sit in the custom-priced Premium plan rather than Pro.

What merchants like: Support agents are praised by name again and again. One US brand wrote "Super responsive and polite support. Stephanie resolved my inquiry really fast," and another said "We use Yotpo for loyalty and reviews. They've been a great partner for us!"

What merchants complain about: The most common complaint is feature gating. A Serbian merchant noted that "many features, such as tiers, are not even in the pro plan." A Dutch store found it "very unfriendly for multi-language websites," and some long-time Swell users say support changed after the Yotpo acquisition.

Pros

  • Works natively with Yotpo Reviews and SMS
  • 20+ ready-made earning campaigns
  • Strong segmentation and analytics
  • Checkout redemption on Pro

Cons

  • Free plan only for stores under 100 orders a month
  • VIP tiers need a custom-priced plan
  • No free trial and no Built for Shopify badge

Yotpo's free plan is limited to stores with fewer than 100 orders a month. Pro starts at $199 a month with usage pricing above 500 orders.

Free Pro Premium / Enterprise
Price (per month) $0 $199 Custom
Monthly orders Under 100 500, then $0.08 to $0.20 per order Custom

Yotpo Loyalty is the natural pick for mid-market brands already on Yotpo Reviews or SMS who want everything in one stack.

4. Rivo: Loyalty Program, Rewards

Rivo logo
Rivo
★ 4.7/5 1,441 reviews
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Rivo Shopify loyalty app
Specifications
Free planYes, 200 orders/mo
Price$0 to $499/mo
FeaturesPoints, VIP tiers, referrals, bonus campaigns, Developer Toolkit

Rivo is built for fast-growing DTC brands that want modern loyalty features without enterprise pricing. Its $49 Scale plan unlocks VIP tiers, a referral program, points expiry, analytics and bonus campaigns, which is one of the lowest prices for VIP tiers among the established apps here. Shopify POS starts even earlier, on the $15 Essential plan.

Scale includes 400 orders and then charges $20 per extra 100 orders, but the bill is capped at $499 a month however many orders you process. That cap makes Rivo easier to budget for than apps whose overage keeps climbing. On the Plus plan, the Rivo Developer Toolkit adds JavaScript and REST APIs, webhooks and checkout extensions, which is why Rivo is popular with Shopify Plus and headless stores.

It plugs into Klaviyo, Gorgias, Postscript and Attentive, and the listing promises 24/7 human support from the Essential plan upward.

What merchants like: Merchants describe Rivo as simple to set up and good at keeping customers engaged. A US store wrote "Very happy with Rivo! The setup process was simple," and another praised a support agent who "was super patient and helped us resolved a few complicated issues really fast."

What merchants complain about: Recent low-star reviews are worth reading before you commit. One US merchant called the app "incredibly buggy", an Australian store said support did not answer emails despite the 24/7 promise, and a Spanish store reported being charged after uninstalling.

Pros

  • VIP tiers, referrals and points expiry from $49
  • Shopify POS from $15
  • Monthly bill capped at $499 on Scale
  • Developer Toolkit for Plus and headless builds

Cons

  • Some 2026 reviews report bugs and slow support
  • Checkout extensions only on the $499 Plus plan
  • No Built for Shopify badge

Rivo has a free plan for 200 orders a month, and paid plans from $15 a month with a 14-day free trial.

Free Essential Scale Plus
Price (per month) $0 $15 $49 $499
Monthly orders 200 500 400, then $20 per 100 (max $499) 2,500

Rivo suits growing DTC and Shopify Plus brands that want VIP tiers on a budget and developer access later.

5. Smile: Loyalty Program Rewards

Smile.io logo
Smile.io
★ 4.9/5 4,634 reviews ✓ Built for Shopify
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Smile.io Shopify loyalty app
Specifications
Free planYes, 200 orders/mo
Price$0 to $199/mo
FeaturesPoints, referrals, VIP tiers, Loyalty Hub, POS, 15+ ways to earn

Smile is the most-reviewed loyalty app on Shopify, with 4,634 reviews, a 4.9 rating and more than a decade on the App Store. It is also the app that Shopify Community members recommend most often when someone asks for a safe first loyalty program. Setup is quick, the widgets look polished, and Shopify POS works even on the free plan.

The free plan covers 200 orders a month with points, referrals, 15+ ways to earn and redeem, and full branding control. The $15 Essential plan adds a loyalty page and on-site nudges, and the $79 Standard plan adds bonus events, points on product pages and loyalty insights. Smile's Loyalty Hub puts each member's points, rewards and VIP status inside Shopify customer accounts.

The catch is that VIP tiers, points expiry, the Loyalty Hub and checkout redemption for Shopify Plus all sit on the $199 Growth plan, which also adds $20 for every 100 orders past 2,500.

What merchants like: Merchants like the integrations and how fast they can launch. A German brand said Smile made it "simple to launch and manage our loyalty program within a few days," and a US store wrote "I love their integration and how much it can do."

What merchants complain about: Price is the most common complaint. One US reviewer warned that "once you sign up you will be forced to pay $199/mo FOREVER or Cancel," and others mention slow support response times and bugs after install.

Pros

  • Largest review base and longest track record
  • Shopify POS on the free plan
  • Polished widgets and quick setup
  • Loyalty Hub inside customer accounts

Cons

  • VIP tiers and points expiry need the $199 Growth plan
  • Overage of $20 per 100 orders past 2,500
  • Some reviews report slow support

Smile is free for up to 200 orders a month, and paid plans start at $15 a month with a 14-day free trial.

Free Essential Standard Growth
Price (per month) $0 $15 $79 $199
Monthly orders 200 500 1,000 2,500, then $20 per 100

Smile is the safest pick for a first points and referral program, as long as VIP tiers are not a must on a small budget. If refer-a-friend is your main goal rather than points, compare the best Shopify referral apps.

6. Love Loyalty Rewards Program

Love Loyalty logo
Love Loyalty
★ 5.0/5 384 reviews ✓ Built for Shopify
Get Love Loyalty >
Love Loyalty Shopify loyalty app
Specifications
Free planYes, 150 orders/mo
Price$0 to $399/mo
FeaturesPoints, cart redemption, VIP tiers, paid memberships, B2B loyalty, POS

Love Loyalty's main idea is that customers should redeem rewards right in the cart, in two steps, rather than through a pop-up widget. It holds a 5.0 rating from 384 reviews and the Built for Shopify badge, and it covers every common loyalty model: points, referrals, VIP tiers, paid memberships and B2B loyalty programs.

It is also good value in the middle of the range. The $12 Professional plan already includes a loyalty page, points on product pages, points expiry, Shopify POS and Klaviyo, and the $79 Growth plan covers 2,000 orders with VIP tiers, paid memberships (with a 1.8% transaction fee), B2B programs, bonus campaigns and Apple and Google Wallet passes. The $399 Plus plan has unlimited orders, checkout extensions and API access.

It launched in October 2024, so its track record is shorter than the long-running apps, and its storefront is listed in English only.

What merchants like: Merchants like the cart redemption and the setup help. A Hungarian store wrote "I like that rewards can be redeemed directly in the cart," and a US tea brand said "the team has been very helpful in getting everything set up."

What merchants complain about: There are no 1-star or 2-star reviews. The only lower rating is a 3-star review from a Spanish store saying the referral feature did not work correctly. Many of the newest reviews were posted soon after install, so give the rating a little less weight than an older app's.

Pros

  • Redeem rewards in the cart without a pop-up
  • POS and points expiry from $12
  • VIP tiers, memberships and B2B loyalty on one $79 plan
  • Unlimited orders on Plus

Cons

  • Shorter track record (launched 2024)
  • Paid memberships carry a 1.8% fee
  • English-only storefront listed

Love Loyalty is free for up to 150 orders a month, and paid plans start at $12 a month, with yearly billing available and a 14-day free trial.

Free Professional Growth Plus
Price (per month) $0 $12 $79 $399
Monthly orders 150 500 2,000, then $15 per 100 Unlimited

Love Loyalty suits omnichannel and B2B brands that want VIP tiers, memberships and in-store rewards without paying $199 a month.

7. AiT: Loyalty Program & Reviews

AiTrillion logo
AiTrillion
★ 4.9/5 312 reviews
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AiTrillion Shopify loyalty app
Specifications
Free planNo, 14-day trial
Price$19 to $99/mo
FeaturesLoyalty, VIP tiers, referrals, reviews, email, SMS, WhatsApp, memberships

AiTrillion is an all-in-one marketing suite with loyalty at its center. One subscription gives you a points and VIP program, referrals, cashback, recurring memberships and an affiliate program, plus photo and video reviews, an AI chatbot, product recommendations, and email, SMS, web push and WhatsApp campaigns.

Unlike most loyalty apps, AiTrillion prices by active contacts instead of orders. Every plan includes the full suite: Starter is $19 a month for up to 1,000 active contacts, Basic is $49 for 2,500 and Growth is $99 for 5,000, with about 20% off on yearly billing. There is no free plan, but every plan has a 14-day trial, and the app supports 33 languages, the most on this list.

If you are already paying separately for reviews and email marketing, AiTrillion can replace several apps. If you only need a loyalty program, much of what you pay for will go unused.

What merchants like: Reviewers value having everything in one place. An Indian brand wrote that "Loyalty program, email campaigns, reviews, and memberships all work together in one dashboard," and another said "The support team is extremely kind, responsive, and helpful."

What merchants complain about: Most complaints are about billing and are older. A 2024 US reviewer was "Tired of the bait and switch with this company" after a price increase, and others describe surprise charges or automatic upgrades between 2021 and 2025.

Pros

  • Loyalty, reviews, email, SMS and WhatsApp in one app
  • Full suite on every plan
  • Priced by contacts, not orders
  • 33 storefront languages

Cons

  • No free plan
  • Past complaints about price rises and billing
  • More than you need if you only want loyalty

AiTrillion is priced by active contacts, not orders. Every plan includes the full suite and a 14-day free trial.

Starter Basic Growth
Price (per month) $19 $49 $99
Monthly limit 1,000 contacts 2,500 contacts 5,000 contacts

AiTrillion suits small and mid-size stores that want to replace separate loyalty, reviews and email apps with one subscription.

8. Yuko Loyalty Points & Rewards

Yuko logo
Yuko
★ 5.0/5 21 reviews
Get Yuko >
Yuko Shopify loyalty app
Specifications
Free planYes, 50 orders/mo
Price$0 to $199/mo
FeaturesPoints, referrals, cart redemption, VIP tiers, store credit, memberships

Yuko is a newer loyalty app, launched in December 2024, with a low entry price and a wide set of widgets. The free plan covers 50 orders a month with points, 15+ ways to earn, discount and free shipping rewards, and 10+ loyalty widgets. The $12 Basic plan adds a referral program, points on product pages and redeeming points in the cart drawer.

VIP tiers, points expiry, store credit rewards, Klaviyo, Shopify Flow and Shopify POS all unlock on the $30 Advanced plan, which is one of the cheapest routes to VIP tiers and in-store rewards on this list. The $199 Growth plan removes order limits and adds paid memberships, checkout extensions for Shopify Plus, APIs and an account manager. An optional reviews add-on costs $12 a month.

Reviewers also call out its WhatsApp integration, which is useful for stores whose customers prefer WhatsApp to email. Its 21 reviews are all 5-star, but that is a small sample, and many reviewers are recent Indian stores.

What merchants like: Merchants mostly praise the support team and the WhatsApp tie-in. An Australian store called it a "very underrated app," and an Indian brand said "The WhatsApp integration is what makes Yuko stand out for us."

What merchants complain about: We found no negative reviews yet. With only 21 reviews, that says more about the app's age than its reliability, so test it on a free plan first.

Pros

  • Cheap entry at $12 with referrals and cart redemption
  • VIP tiers, store credit and POS from $30
  • WhatsApp integration
  • Unlimited orders on Growth

Cons

  • Small review base so far
  • Free plan only covers 50 orders
  • Overage of $5 per extra 100 orders on lower plans

Yuko is free for up to 50 orders a month, and paid plans start at $12 a month with a 14-day free trial.

Free Basic Advanced Growth
Price (per month) $0 $12 $30 $199
Monthly orders 50 100, then $5 per 100 300, then $5 per 100 Unlimited

Yuko suits small stores that want VIP tiers and POS cheaply, especially those that talk to customers on WhatsApp.

9. Froonze VIP Loyalty & Wishlist

Froonze logo
Froonze
★ 5.0/5 274 reviews ✓ Built for Shopify
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Froonze Shopify loyalty app
Specifications
Free planYes, under 100 orders/mo
Price$0 to $60/mo
FeaturesPoints, native store credit, VIP tiers, referrals, POS wallet cards, wishlist

Froonze combines a loyalty program with a wishlist and an upgraded customer account area, and it builds its loyalty program on Shopify's own native store credit. Customers see rewards as real money in their account rather than points they have to convert, which many merchants find easier to explain.

The pricing is among the lowest here. VIP tiers, referrals, points expiry and Shopify POS all unlock on the $10 Advanced plan, and the $60 Unlimited plan has no order limit and adds mobile wallet cards for POS, a checkout extension for Shopify Plus and API access. It holds a 5.0 rating from 274 reviews with only one 1-star review, plus the Built for Shopify badge.

One thing to plan for: the wishlist and other plugins are billed separately on top of the loyalty plan, so check the total for the plugins you actually want.

What merchants like: Merchants consistently mention value and support. A US store praised its "Amazing customer service and very great value for money," and a UK jeweller called it a "Great, easy to use app. Easily customisable."

What merchants complain about: The two critical reviews are both from 2024 and both about pricing structure. One US merchant called it "Super deceptive pricing," because the price shown was a base cost before plugins, and a Canadian store said costs were stacked inside add-on options.

Pros

  • VIP tiers, referrals and POS from $10
  • Unlimited orders for $60 a month
  • Built on native Shopify store credit
  • Wishlist and account pages in the same app

Cons

  • Wishlist and other plugins cost extra
  • Free plan only for stores under 100 orders
  • Some styling changes need support's help

Froonze's loyalty plugin is free for stores under 100 orders a month, with paid plans from $10 a month and a 14-day free trial.

Free Advanced Premium Unlimited
Price (per month) $0 $10 $30 $60
Monthly orders Under 100 500 1,000 Unlimited

Froonze suits budget-conscious stores, including high-volume ones, that want VIP tiers and POS without a large monthly bill.

10. YOYO: Loyalty, VIP, Membership

YOYO Loyalty logo
YOYO Loyalty
★ 5.0/5 173 reviews ✓ Built for Shopify
Get YOYO Loyalty >
YOYO Loyalty Shopify loyalty app
Specifications
Free planYes, to $500 loyalty revenue
Price$0 to $199/mo
FeaturesPoints, cashback, store credit, memberships, referrals, POS, VIP tiers

YOYO has the most generous free plan of the paid-tier apps on this list. Starter is free and already includes points, cashback, store credit, memberships, a referral program, a wishlist, win-back emails and the Shopify POS extension for in-store redemption.

Instead of counting orders, YOYO prices by the revenue it helps generate. Starter covers up to $500 a month in YOYO-driven revenue, Essential is $9 for up to $2,500, Growth is $59 for up to $8,000 and Enterprise is $199 for unlimited, with yearly discounts on each. VIP tiers, API access and Hydrogen support unlock on Growth.

It launched in April 2025 and already has the Built for Shopify badge and a 5.0 rating from 173 reviews.

What merchants like: Reviewers are enthusiastic. A US olive oil store wrote that "The app is by far the best out there for anyone needing to use this," and a Peruvian toy store praised its "great functionality and an easy-to-use interface."

What merchants complain about: The only 1-star review, from January 2026, complained there was "No points option. Only transaction discounts." The developer replied that points are now available, and the current listing includes them.

Pros

  • Points, store credit, memberships and POS free
  • Priced by loyalty revenue, not orders
  • Built for Shopify
  • Wishlist and customer portal included

Cons

  • VIP tiers need the $59 Growth plan
  • Newer app (launched 2025)
  • Revenue-based limits are harder to predict

YOYO is free up to $500 a month in loyalty-driven revenue, with paid plans from $9 a month and a 14-day free trial.

Starter Essential Growth Enterprise
Price (per month) $0 $9 $59 $199
Monthly limit Up to $500 loyalty revenue Up to $2,500 Up to $8,000 Unlimited

YOYO suits new and small stores that want store credit, memberships and in-store rewards on a free plan.

11. Fast Loyalty Rewards Program

Fast Loyalty logo
Fast Loyalty
★ 5.0/5 33 reviews ✓ Built for Shopify
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Fast Loyalty Shopify loyalty app
Specifications
Free planFree app
PriceFree
FeaturesPoints, VIP tiers, referrals, Loyalty Hub, POS and checkout redemption

Fast Loyalty puts its whole feature set on a single free plan: points, VIP tiers, a referral program, product referral bonuses, a customer Loyalty Hub, and points redemption on Shopify POS and at checkout. The listing notes that additional charges may apply.

It is the newest app on this list. It launched in June 2026, has 33 reviews and already holds the Built for Shopify badge. It works with Klaviyo, Judge.me, Recharge, Seal Subscriptions and Fast Subscriptions, and the storefront supports 20 languages.

What merchants like: Early reviewers like the free feature set and quick fixes. A Dutch store wrote "Great app for it's price (free!)" and said a bug was resolved within 24 hours.

What merchants complain about: Its 33 reviews average 5.0, so there are no recurring complaints yet. With so few reviews and a short history, long-term reliability is still unproven.

Pros

  • All listed features on one free plan
  • VIP tiers and POS without a paid plan
  • 20 storefront languages

Cons

  • Very new, launched June 2026
  • Small review base
  • Listing notes that additional charges may apply

Fast Loyalty has a single free plan. The listing says additional charges may apply.

Free
Price (per month) $0
Monthly orders Not limited on the listing

Fast Loyalty suits brand-new stores that want to try VIP tiers and POS rewards at no cost and do not mind using a very new app.

Disclosure: our team helped build Fast Loyalty. It is listed last and was reviewed on the same criteria as every other app.

Need help setting up or switching loyalty apps?

SlashCart's Shopify team installs, migrates and tests loyalty apps for Shopify and Shopify Plus stores, including point balance imports, theme widgets, POS setup and Klaviyo flows.

Talk to SlashCart

What these loyalty apps really cost at 1,000 orders a month

Most loyalty apps charge by monthly orders, so a plan that looks cheap today can cost several times more once your store grows. The table below shows the cheapest App Store plan that covers 1,000 orders a month, and what you would pay at that size if you also want VIP tiers.

App At 1,000 orders With VIP tiers
Joy Loyalty $104 $129
LoyaltyLion Custom quote Custom quote
Yotpo Loyalty $239 to $299 Custom quote
Rivo $169 $169
Smile.io $79 $199
Love Loyalty $79 $79
AiTrillion $19 to $99 (by contacts) Included
Yuko $57 $65
Froonze $30 $30
YOYO Loyalty Based on loyalty revenue From $59
Fast Loyalty $0 $0

Two patterns stand out. VIP tiers cost between $10 and $199 a month depending on the app, so if tiers are part of your plan, check that number first. And apps with flat or capped pricing, such as Froonze at $60 for unlimited orders or Rivo capped at $499, are much easier to budget for than apps that keep charging per 100 orders.

What Shopify merchants say about loyalty apps

We read 17 Shopify Community threads about loyalty apps from 2021 to 2026, along with low-star App Store reviews. One thing stood out early: many replies in those threads come from app vendors promoting their own product, and genuine merchant advice is less common. Here is what merchants themselves keep saying.

Pricing punishes stores with many small orders. In a 2026 thread titled "No native loyalty program?!?", a merchant explains that order-based pricing makes loyalty expensive for shops with lots of low-value transactions. Low-star reviews for Smile and LoyaltyLion describe yearly price increases, which is why flat or revenue-based pricing appeals to many stores.

One balance in the shop and online. The most common scenario in the Community is a store with a physical shop that wants one program across both channels. Merchants also ask about customers who have no email, and about redeeming points for a specific item at the till rather than a discount. If you sell in person, check POS support on the exact plan you will use and test redemption before launch.

VIP tiers cost too much. VIP tiers sit on $199 plans at Smile and LoyaltyLion, and Yotpo reviewers say tiers are not in its $199 Pro plan at all. That is why apps such as Froonze, Yuko, Rivo and Love Loyalty, which unlock tiers for $10 to $79, appeal to smaller stores.

Low sign-up is usually a visibility problem. In one Community thread, a merchant reported a 12% sign-up rate because customers found the rewards unclear. Other merchants advised showing points on product pages and in the cart, making the first reward reachable after one order, and sending balance reminders by email.

Support makes or breaks the experience. Slow support is the most common theme in 1-star reviews across the older apps, yet recent 5-star reviews for almost every app thank support agents by name. Ask one real setup question during your free trial before you commit.

Frequently asked questions

What is the best loyalty app for Shopify?
Joy Loyalty is the best loyalty app for most Shopify stores in 2026. It has a 4.9 rating from 1,791 reviews, the Built for Shopify badge, a free plan for 250 orders a month, and a plan that bundles VIP tiers, POS rewards, wallet passes and B2B tiers. LoyaltyLion is best for established brands that want strategy support, and Yotpo Loyalty suits brands already using Yotpo Reviews.
Does Shopify have a built-in loyalty program?
No. Shopify does not include a native points or VIP tier program, so you need an app from the Shopify App Store. Shopify does offer native store credit, which some apps, such as Froonze and YOYO, use to hold customer rewards.
Is there a free loyalty app for Shopify?
Yes. Fast Loyalty is free, and YOYO's free plan includes points, store credit, referrals, memberships and POS redemption. Joy, LoyaltyLion, Smile, Rivo, Love Loyalty, Yuko and Froonze also have free plans with monthly order limits, ranging from 50 to 400 orders. AiTrillion has no free plan, and Yotpo's free plan only applies to stores under 100 orders a month.
Can I run one loyalty program online and in my physical store?
Yes, if you use Shopify POS and an app that supports it, and customers use the same email or account in both places. Smile and YOYO include POS on their free plans, Froonze from $10 a month, Love Loyalty from $12 and Rivo from $15.
Which Shopify loyalty app has the cheapest VIP tiers?
Among paid apps, Froonze unlocks VIP tiers at $10 a month, Yuko at $30, Rivo at $49, YOYO at $59 and Love Loyalty at $79. Joy puts VIP tiers on its $129 plan, and Smile and LoyaltyLion on $199 plans. Fast Loyalty includes VIP tiers for free.
Why does my loyalty app bill go up as my store grows?
Most loyalty apps charge by monthly orders, so more orders push you onto a higher plan or add overage fees. Froonze offers unlimited orders for $60 a month, Rivo caps its Scale plan at $499, AiTrillion prices by contacts and YOYO by loyalty-driven revenue. Check your cost at double your current order volume before you choose.
What is a good Smile.io alternative?
If you like Smile but not its $199 price for VIP tiers, Joy and Love Loyalty are close alternatives with the Built for Shopify badge and cheaper tiers. Rivo is a good choice if you also want developer tools later.
How do I get more customers to join my loyalty program?
Make the program easy to see and the first reward easy to reach. Show points on product pages and in the cart, add a loyalty page to your main menu, let a first order get customers at least halfway to a reward, and send balance reminders by email.

Related reading

Sources: Shopify App Store listings and review pages for all 11 apps, checked October 16, 2026. Vendor pricing pages for LoyaltyLion and Yotpo. Shopify Community threads on order-based loyalty pricing, whether Shopify has built-in loyalty, loyalty across online and in-store, POS item rewards and low sign-up rates. Merchant quotes are taken from public Shopify App Store reviews.
FZ
Written by
Fatima Zahra
Ecommerce ResearcherShopify AppsCustomer Retention

Fatima Zahra researches Shopify apps and retention strategy for SlashCart, a Shopify Plus Preferred Expert agency.

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